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I would have never imagined that my sweet little newborn son would end up giving me the biggest courage of my life to take that step I always wanted to. Heading and managing product management in healthcare for 12 years, I got closer and closer to amplifying product profits and further away from patients and families whom I actually wanted to support as a clinician.
During my early days of motherhood and baby feeding, I was not only busy caring for my baby but also heavily preoccupied with dispelling myths, addressing misinformation, and confronting judgment.
The more I searched about breastfeeding, baby nutrition, and starting real foods for my baby the clearer it became that baby companies are also capitalizing on parents' fears and exploiting them for profit, like most other healthcare companies do. I knew we could change this. We had the skills, the knowledge, and the perseverance to establish a company that meets parents where they are in their journey without feeding on their fears, without judging them, or inducing any guilt.
In 2022, we started our community work, direct consultations with parents, local hospitals in India, and online education on dispelling breastfeeding myths, starting real foods for babies and child nutrition.
The support and response we got were both overwhelming and encouraging and the need for an empathetic and evidence-based support system for parents became clear. In the journey of establishing our company, Kelly and I were destined to meet, our ideologies matched, our end goal was the same and we were determined to bring change.
Kelly has over 25 years of experience in pediatric feeding in the US, she has worked in private practice, hospital settings, outpatient, long-term care, hospice, schools, and early intervention settings. After working with many children in a variety of settings and after having her own, Kelly found love in the area of pediatric feeding. So, Kelly as a pediatric feeding therapist and I as an infant and pediatric feeding specialist, came together under the strategic guidance and support of our team of clinicians and marketers to establish Viraa - a company for new mothers, young parents, and an entire generation for lifelong health.
